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Are Open Houses Still Worth It in the Digital Age?


Digital technology has really changed society. The same stays true for the world of real estate too. It’s reported that 95% of people search for home listings online. If you are an owner looking to sell, then it would make sense to get your listing online as soon as possible.

But other methods aren’t anything to ignore, either. Roughly 50% of buyers have gone to an open house while shopping around for properties. That means that even if the technology is there to help make the search easier, traditional means of promoting your real estate listing in Lakeland, Florida, are nothing to ignore.

Why You Should Consider an Open House

Just because potential buyers are looking up listings online, it doesn’t mean that there aren’t some general elements they want to see. We’re talking about particular photos and online information about the property. 50% of buyers also expect a virtual tour of the booking when surfing these digital listings.

But even with online photos and virtual tours, people can still fail to have a genuine feeling of the home. Open houses are meant to let potential buyers come in and see for themselves how the property looks like in real life, not just in easy to manipulate photos.

Online search is only the first step people take for home buying. Realistically speaking, nobody will decide to buy a property after just viewing a listing on a website. Buyers will first want to visit the home before they make any decision, and an open home could be a great way to make that happen. Plus, you can talk directly with the buyers and answer all the questions they have, which can often help with the selling process.

You Should Use Multiple Methods for Your Listing

You don’t have to limit yourself to just one means of promoting the listing when you are selling your home. The more buzz you get around your sale, the higher the chances of getting in touch with the right buyers and completing the process.

Depending on what your resources are, you can use a variety of methods:

  • Social media ads;
  • Posts on Facebook real estate groups;
  • Listings on specialized websites;
  • Posters, flyers around town;
  • Open houses;
  • Word of mouth marketing;
  • Working with a real estate agent – who often have a very valuable client list they can recommend your property to.

In fact, it might be best not to limit yourself to just promoting online. Why? Because most owners list their properties online, so the competition is often tough. Out of the box, thinking might be just what your listing needs.

Need to Sell?

Selling your home doesn’t have to be a difficult thing to do, especially if you’re working together with the right experts!

If you want to put your home on the market, contact RE/MAX Experts today. Our team of great real estate agents in Lakeland, Fl, will help you find the right buyers for your property!    863.802.5262